GET TO KNOW BO

BO KRISTO is too cool to be bothered.

It’s the sort of thing where someone would say: “Hey your shoes are untied!” But he’s so cool he doesn’t even care. He just replies: “Yeah, I know.” Nothing fazes him. People can say he’s cool, complicated, weird, handsome, or even that his hair is on fire and BO will simply respond with: “Yeah, I know.”

As a black sheep, BO refuses to be the part of the herd. He is the one who stands out, and the one who finds his own path.

That’s him, to the left!

Born with black fur, Bo Kristo is a rebel, and always has been.

Bo Kristo doesn’t care what you think. Bo Kristo doesn’t need your approval.

As a black sheep, Bo Kristo does things his own way, by nature.

What about you?

We’re guessing you probably feel a bit like Bo Kristo. Maybe you always have.

If so, you can relate – and this brand is for you. Step out. Be BOLD. Be YOU